Essent, pressured by energy market forces, for the first time ever in the market, is now serving large B2B customers online. With that, Essent had the need to support the execution of campaigns for acquisition and retention.

Lees hoe Marketo wordt ingezet in B2C; Hoe je ambassadeurs vindt en betrekt; Hoe complexe klantgegevens worden gebruikt voor operationele lifecycle e-mails; Het koppelen van een mobiele app...

Lees over uitdagingen en oplossingen in meerdere (Marketo) projecten.

Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.

The Content Marketing Fast Forward (CMFF) event was in Amsterdam on 18 May. CCMF was hosted at the Amsterdam Public Library’s theater. Prior to the CMFF event Diederik was interviewed for a guest blog on cmffevents.com.

As every year since 2011, Scott Brinker releases his marketing technology landscape infographic. Since a few years it’s actually a supergraphic. That’s due to the size it has grown to. Just check out the numbers in this list below.

Door de frequente overnames is het voor Dassault Systèmes belangrijk om nieuwe bedrijfsonderdelen te voorzien van een state-of-the-art marketing engagement platform.

Lees hoe innovatiecyclussen zorgen voor continue bedrijfswaarde.

Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.

"If you zoom out far enough, it can make you a strategic partner for growth." Read the full MarketingProfs.com article on marketing at scale growing pains.

Een succesvolle reis naar digitale transformatie

Ik heb deze korte blogpost geschreven, zodat jij als bezoeker makkelijk de presentatie kan downloaden. Via de onderstaande links kun je ook additionele achtergrondinformatie en voorbeelden vinden.